Back to All ProjectsCASE STUDY 04
Luxury Retail
Aurelia Haute Horlogerie Boutique
Intimate horological showcase built with museum-grade lighting and precision cabinetry.
Location
Aerocity, New Delhi
Scale / Area
2,400 sq. ft.
Completion
2023
Scope
Retail Concept, Display Joinery & Lighting Engineering
THE BRIEF
What the client wanted
Create an exclusive, private-appointment retail boutique for rare timepieces that feels akin to a collector’s private library.
OUR APPROACH
How we approached the design
Rather than standard retail glass counters, we designed bespoke velvet-lined vitrines embedded into fluted dark timber portals with calibrated 98+ CRI fiber-optic lighting.
THE DESIGN
Concept, Materials, Furniture & Lighting
Warm taupe tones paired with deep burnished bronze, tactile suede drawers, and sound-insulated VIP appraisal salons with integrated refreshment bars.
THE RESULT
What was delivered
An ultra-luxury retail destination that dramatically increased appointment duration and VIP customer acquisition.
Materials & Finishes
- Burnished Bronze
- Suede & Leather Inlays
- Dark Smoked Walnut
- Anti-Reflective Optical Glass
- Alabaster
Key Architectural Highlights
- Museum-Grade Lighting Showcase
- Private VIP Collector Salon
- Concealed High-Security Vault Integration
- Atmospheric Lounging
Visual Documentation