ARTiQUESTUDIOS

Luxury Retail

Aurelia Haute Horlogerie Boutique

Intimate horological showcase built with museum-grade lighting and precision cabinetry.

Location
Aerocity, New Delhi
Scale / Area
2,400 sq. ft.
Completion
2023
Scope

Retail Concept, Display Joinery & Lighting Engineering

Aurelia Haute Horlogerie Boutique

THE BRIEF

What the client wanted

Create an exclusive, private-appointment retail boutique for rare timepieces that feels akin to a collector’s private library.

OUR APPROACH

How we approached the design

Rather than standard retail glass counters, we designed bespoke velvet-lined vitrines embedded into fluted dark timber portals with calibrated 98+ CRI fiber-optic lighting.

THE DESIGN

Concept, Materials, Furniture & Lighting

Warm taupe tones paired with deep burnished bronze, tactile suede drawers, and sound-insulated VIP appraisal salons with integrated refreshment bars.

THE RESULT

What was delivered

An ultra-luxury retail destination that dramatically increased appointment duration and VIP customer acquisition.

Materials & Finishes

  • Burnished Bronze
  • Suede & Leather Inlays
  • Dark Smoked Walnut
  • Anti-Reflective Optical Glass
  • Alabaster

Key Architectural Highlights

  • Museum-Grade Lighting Showcase
  • Private VIP Collector Salon
  • Concealed High-Security Vault Integration
  • Atmospheric Lounging

Visual Documentation

Project Gallery

Aurelia Haute Horlogerie Boutique detail view 1